Achieving a Marketer Apprenticeship requires commitment, practical application, and a willingness to continuously develop new skills. For Pennie McGann at Architectural Wallsz, the apprenticeship provided the perfect opportunity to turn an interest in marketing into a successful career.
In this case study, Pennie shares how the apprenticeship helped her achieve a distinction, expand her marketing knowledge and make a greater impact within Architectural Wallsz.
What was your background before starting your apprenticeship?
Prior to starting the apprenticeship, I worked as a customer assistant for Marks and Spencer. During my employment, I also volunteered to manage the social media channels for that particular store, which included posting promotions on the company Facebook and TikTok.
Why did you decide to sign up for the apprenticeship?
After volunteering to manage the social media channels at my previous job, I grew an interest in marketing and wanted to understand more about the various channels and techniques within marketing. Therefore, I pursued an apprenticeship, allowing me to learn all the skills and knowledge needed for my chosen career, whilst being able to apply them practically within my job on a day to day basis.
How are you finding the apprenticeship so far?
After completing the apprenticeship and achieving a distinction, the support I received during the programme was amazing. The overall experience of the apprenticeship not only allowed me to achieve a high grade but also greatly expanded my knowledge and skills and made me more confident within my role at Architectural Wallsz.
How does the apprenticeship support your daily work?
The apprenticeship has allowed me to gain knowledge and understanding of various marketing techniques and principles, allowing the campaigns I produce in my day-to-day job to be more successful. The various marketing techniques also expanded my skills on how to engage different audiences and different stages in the sales funnel.
Tell us about the company and what your job role involves.
As the sole marketer within Architectural Wallsz, it is my responsibility to produce engaging marketing collateral for the sales team and marketing campaigns, including ensuring all material is up to date and improving outdated collateral. My role also includes planning and coordinating events, both internal and external.
How does Oxford Professional Education support you in your apprenticeship?
Oxford Professional Education arranged a meeting with my mentor and me every six weeks. These meetings allowed me to ask questions throughout my journey and gain a better understanding of the systems used. Also, the prompt responses from the team throughout the programme allowed me to reach out at any time throughout the apprenticeship and resolve any queries I had. Additionally, my trainer, Tamzie, was fantastic throughout the course and always explained things thoroughly, allowing me to grasp a full understanding of the requirements and helping me expand my knowledge in great detail.
Would you recommend this apprenticeship to others?
Yes, I would definitely recommend this apprenticeship to others. This course provides you with practical knowledge and skills that can be transferred to your daily job. Additionally, the project assessment at the end of the programme allows you to apply the skills you have developed, entering the end-point assessment with greater confidence.
What advice would you give to someone thinking of starting an apprenticeship?
An apprenticeship is a fantastic way of gaining practical knowledge and skills that can be applied to your day-to-day job straight away, allowing you to gain confidence in your role and expand your knowledge on various marketing techniques and principles, helping you make informed decisions throughout your career.
Pennie’s experience demonstrates the value of investing in employee development through apprenticeships. By combining practical workplace learning with structured training, organisations can equip employees with the skills, confidence and knowledge needed to make a greater impact.
Our Level 3 Multi-Channel Marketing Apprenticeship helps businesses develop capable marketing professionals while supporting employees to grow their careers. Explore the Multi-Channel Marketer Apprenticeship and discover how it could benefit your organisation.