Digital Product Manager Apprenticeship

The Digital Product Manager apprenticeship is designed for those looking to make an impact by shaping and delivering successful digital products to the end user.

With this Level 4 programme, apprentices will learn to drive digital transformation by managing digital products through the complete product lifecycle, from inception to delivery.

Ideal for assistant level roles such as, Junior or Associate Product Managers, this programme will steer apprentices through the shaping of real products.

Its key focus is the importance of a holistic approach to the technology, data, and end user, translating into impactful digital products. The programme also underpins the importance of effective communication and cross-team collaboration, and the adoption of a design and user-thinking mindset.

Once completed, apprentices will be equipped with the knowledge, skills and behaviour to effectively navigate the entire product lifecycle management, in today’s fast-paced digital world.

What’s Included

Programmes tailored to your organisation

Free practical short courses

Personalised support

Dedicated mentor

Study Options and Start Dates

Our apprenticeships are taught via live online workshops, supported by a one-to-one monthly trainer meeting with our subject experts. We have flexible start dates throughout the year. Get in touch with our team to find out more.

What’s Involved

Structure & Delivery

Our apprenticeships are delivered via a blend of virtual and face to face sessions, led by subject specialists. Our flexible delivery mode and small cohort sizes enable us to tailor apprenticeship programmes to your unique requirements.

During their time on the programme, apprentices will learn core digital product management concepts, while developing technical, strategic, and commercial skills. These include:

Product lifecycle management
Product discovery and user research techniques
Analysing customer and product data
Agile and Scrum methodologies
Product road-mapping and prioritisation
Stakeholder management and communication
Requirements gathering and user story development
Digital product development processes
UX and customer experience principles
Product performance monitoring and metrics
Commercial awareness and product strategy
Product launch and iteration management
Gateway preparation and Gateway
End Point Assessment

Entry Requirements

For apprentices aged 16-18, achieving Functional Skills qualifications in Maths and English is mandatory, unless already obtained the equivalent GCSE at grade 4/C or above.

For apprentices aged 19 and over, undertaking Functional Skills is optional but must be agreed with the employer.

Details of the Programme

Upon completion of the programme, Digital Product Manager apprentices gain the following knowledge and skills, and will be able to exhibit the following behaviours:

Knowledge:

Digital Product Management Fundamentals – understanding the product lifecycle and role of digital products within an organisation.

User Research and Customer Insight – understanding customer needs and techniques for gathering and interpreting data.

Agile Product Development – knowledge of Agile methodologies, Scrum principles, product road maps, prioritisation techniques, collaborative product delivery processes.

Skills:

Ownership and accountability – demonstrate responsibility for tasks, decision-making, and contributing to successful product outcomes.

Adaptability and Collaboration – work flexibly within cross-functional teams.

Continuous Improvement and Professionalism – seek learning opportunities, embrace feedback and support ongoing product and personal development.

Behaviours:

Ownership and Accountability – demonstrate responsibility for tasks and contributing to successful product outcomes.

Adaptability and Collaboration – work flexibly across teams and respond positively to changing business and customer requirements.

Continuous Improvement and Professionalism – seek learning opportunities, embrace feedback and support ongoing product and personal development.

Career Progression

The Digital Product Manager apprenticeship is designed to develop the essential skills for success in this dynamic role, and can support career progression towards the following roles: