Content Creator Apprenticeship

Upon completion of the apprenticeship, Content Creator Apprentices will gain the following knowledge and skills, and will be able to exhibit the following behaviours:

Knowledge:

Compelling Copywriting – Knowledge of the principles of writing persuasive copy, as well as correct use of grammar and punctuation, and the different styles of writing required for different channels.

Content Creation and Development – Understanding how to create an effective campaign with measurable outcomes, how to map user journeys, and how to engage with audiences.

Evaluation and Adaptation – How to assess the success of the campaign against the objectives using available data.

Skills:

Research and Presentation Skills – Research ideas and concepts to meet the brief, and present ideas, pitches, and proposals for creative content to be further developed.

Content Development – Write and edit copy, create, or capture visuals, and prepare media assets for use.

Content Management and Analysis – Monitor user experience, respond to engagement with content, and identify areas for improvement for future campaigns.

Behaviours:

Collaboration and Relationship Building – Build and maintain positive relationships with customers, while working effectively with colleagues.

Commitment – Demonstrate a commitment to producing high quality creative content and keeping up to date with new technologies/trends.

Professionalism and Ethics – Act in a professional and ethical manner, embracing equality, diversity and inclusion in the workplace.