Multi-Channel Marketer Apprenticeship

The Multi-Channel Marketer Apprenticeship is designed to drive customer-focused marketing activities. This Level 3 programme focuses on how to create and execute marketing activities, including planning campaigns, content creation, utilising technology, and assessing campaign effectiveness.

The Multi-Channel Marketer Apprenticeship is designed for junior marketers who are eager to master the fundamentals and kickstart their career. Apprentices will engage with a wide array of stakeholders, driving marketing initiatives while demonstrating adaptability, collaboration, and professionalism.

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What’s Included

Programmes tailored to your organisation

Free practical short courses

Personalised support

Dedicated mentor

Study Options and Start Dates

Our apprenticeships are taught via live online workshops, supported by a one-to-one monthly trainer meeting with our subject experts. We have flexible start dates throughout the year. Get in touch with our team to find out more.

What’s Involved

Structure & Delivery

Our apprenticeships are delivered through a blend of virtual and face to face sessions, led by subject specialists. Our flexible delivery mode and small cohort sizes enable us to tailor apprenticeship programmes to your unique requirements.

During their time on the programme, apprentices will learn core marketing concepts as well as developing both technical skills and commercial awareness, including:

Marketing Planning
Marketing Research Techniques
Using Marketing Research Data
Marketing Content Sourcing, Creation & Editing
Marketing Asset Management
Digital Marketing Content Publishing, Monitoring & Responding
Marketing Activity Management
CRM Systems
Marketing Technology & Trends
Marketing Budget Management
Marketing Monitoring, Metrics & Controls
Gateway Preparation and Gateway
End Point Assessment

We have mapped the Multi Channel Marketer Apprenticeship knowledge content to the CIM Foundation Certificate in Professional & Digital Marketing. This means the apprentice can gain the CIM Foundation Certificate in Professional & Digital Marketing by simply taking one additional 10 credit module.

Entry Requirements

For apprentices aged 16-18, achieving Functional Skills qualifications in Maths and English is mandatory, unless already obtained the equivalent GCSE at grade 4/C or above.

For apprentices aged 19 and over, undertaking Functional Skills is optional but must be agreed with the employer.

Details of the Programme

Upon completion of the apprenticeship, Multi-Channel Marketer apprentices will gain the knowledge and skills, and will be able to exhibit the following behaviours:

Knowledge:

Marketing Fundamentals and Strategy – Basic marketing principles and brand theory, including the purpose of a marketing plan, marketing channels, and customer analysis.

Customer Journeys – Understanding the customer journey, personas, and engagement strategies.

Campaign Management and Analysis – How to manage budgets, measure ROI, and evaluate marketing activities.

Skills:

Strategic Planning and Coordination – Developing briefs for stakeholders, executing marketing activities for customer segments, and evaluating campaign delivery.

Content Creation and Management – Creating content for online and offline mediums by writing persuasive communications and using software to design assets.

Data Analysis and Evaluation – Using research and survey software to gain and interpret audience insights.

Behaviours:

Responsibility and Initiative – Demonstrate accountability and ownership of tasks and workload.

Adaptability and Collaboration – Be able to work flexibly and collaboratively with others across the organisation and external stakeholders.

Professionalism – Seek learning opportunities and continuous professional development.

Career Progression

The Multi-Channel Marketer Apprenticeship with Oxford Professional Education will enable apprentices to find their specialist interests, initiating a promising journey toward a successful marketing career. Upon completion, they will be qualified to progress onto the Level 4 Marketing Executive Apprenticeship.

The Multi-Channel Marketer Apprenticeship can support career progression towards the following roles: