The Public Relations and Communications Assistant Apprenticeship equips apprentices with essential PR skills in reputation management and effective communication. Through this programme, apprentices learn how to build and protect a positive reputation for organisations and individuals as well as the ability to form strong relationships and communicate effectively with a wide range of internal and external stakeholders,

The Public Relations and Communications Assistant Apprenticeship is a Level 4 programme suitable for those in junior PR roles. Apprentices will learn how to craft impactful messages, analyse campaign effectiveness and uphold ethical standards.

Apprenticeships

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What’s Included

Programmes tailored to your organisation

Free practical short courses

Personalised support

Dedicated mentor

Study Options and Start Dates

Our apprenticeships are taught via live online workshops, supported by a one-to-one monthly trainer meeting with our subject experts. We have flexible start dates throughout the year. Get in touch with our team to find out more. 

What’s Involved

Apprenticeships

Our apprenticeships are delivered through a blend of virtual and face to face sessions, led by subject specialists. Our flexible delivery mode and small cohort sizes enable us to tailor apprenticeship programmes to your unique requirements.

During their time on the programme, apprentices will cover a range core topics and areas of PR, including:

  • The Public Relations Function
  • The Role of PR in Defending and Promoting an Organisation’s Reputation
  • How Public Relations Interacts with the Marketing Mix and the Communications Mix
  • The role of Public Relations in Developing and Managing Brand
  • Marketing Research and PR Planning
  • The Process of Planning a PR Campaign
  • PR Professionalism – Ethical, Legal & Self-Regulation Frameworks
  • Business & Organisational Context of PR
  • Media Relations
  • Social Media and Digital PR
  • PR Campaign Resources and Implementation
  • Measuring and Evaluating Public Relations Campaigns

For apprentices aged 16-18, achieving Functional Skills qualifications in Maths and English is mandatory, unless you have already obtained the equivalent GCSE at grade 4/C or above.

For apprentices aged 19 and over, undertaking Functional Skills is optional but must be agreed with your employer.

Upon completion of the apprenticeship, PR and Communications apprentices will gain the following knowledge and skills, and will be able to exhibit the following behaviours:

Knowledge:

Communications Planning – The creation and management of materials which support communication programmes, campaigns, or new business proposals.

Stakeholder Interaction and Engagement – How to communicate and interact with stakeholders to meet their requirements.

Ethics, Regulations, and Risk Management – Understanding the principles of ethical and inclusive public relations, including risk assessments and crisis management.

Skills:

Technical Skills and Tools – Distribute content using social media channels and use IT software to support campaigns.

Campaign Management and Strategy – Support campaigns through research, event coordination, and database management.

Sustainability and Compliance – Contribute to activities focusing on improving sustainability within the organisation.

Behaviours:

Collaboration and Relationship Building – Build strong relationships with others across the organisation and external stakeholders.

Initiative and Organisation – Take responsibility and work proactively.

Continuous Learning and Development – Seek learning opportunities and continuous professional development.

The Public Relations and Communications Assistant Apprenticeship can support career progression towards the following roles:

  • Public Relations Assistant
  • Social Media Manager
  • Public Relations Specialist
  • Brand Manager
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